Translating a school level thought into a working business model may appear far-fetched to many but not to Sachin Panwar, a social entrepreneur, who works to provide sustainable solution for Air Pollution problem in India. ‘You’re Own Green Area’ (YOGA) was started as a social group in August 2010 to address the problem of Air Pollution and was registered as YOUR OWN GREEN AREA CREATIONS Pvt. Ltd. Company in May 2011.
A plum job and promising degrees in Biotechnology and Management could not deter Sachin Panwar from his nurtured dream that was sure to create a revolution in the most dreaded area, ‘the Air Pollution’. With a never say die spirit, he pursued the idea without a soul in support and presented it to e-cell of IIT-Delhi & IIM-Ahmadabad and also won award for most promising startup of 2010
The unique idea of YOGA is a delectable combination of aesthetics for a cause. It helps people breathe easy in their private comfort zones like homes and offices and also helps to make them delightfully beautiful.
The health issues that plague the nation and especially the capital city due to air pollution are silent killers. Amongst others, air pollution can cause Respiratory diseases (like Asthma, COPD and lower respiratory ailments), Allergies, Cancer, Heart Ailments . In a recent study by WHO (2014), Delhi has been ranked as world’s most polluted city and in fact 13 out of the top 20 most polluted cities are from India.
Sachin targeted previously neglected problem of “Indoor Air” pollutants. Initially YOGA started with creations of micro environments (small Green Areas) or personalized breathing zones where one can breathe the clean air full of oxygen and no pollutants. YOGA was guided by NASA scientist Dr. B. C. Wolverton and validated the research on indoor plants with help from IIT-Delhi.
YOGA POLLUORBERS® are specifically conditioned indoor plants which are controlled and nurtured in special environment that remove the harmful pollutants present in the indoor environment. YOGA POLLUORBERS® are nurtured in a special controlled environment with unique concoction of soil to maintain their freshness throughout the year so that they absorb the pollutant present in indoor environment normally knows as Volatile Organic Compounds or VOCs. Also these specialized YOGA signature plants help in effectively manage CO2 levels within standards which is a growing concern of sealed building with centralized air conditioning. Against the myth that with indoor plants CO2 levels will increase, we have proved that it helps in oxygenating the place with right mix of plants for buildings working 24×7 and CO2 is found to be lower than what it was without any plants at all. YOGA POLLUORBERS® come packed in beautiful planters. YOGA does provide Handy pots (Hand -made designer ceramic pots from a national award winner potter) in many colors & unique designs to match your aesthetics.
Apart from this, Sachin also helped other entrepreneurs in developing their business ideas, many of them were from IITs. Also he has delivered many training programs on creativity, entrepreneurship and capacity building to reputed organizations like NHPC, THDC, IFFCO, NIESBUD and many school/colleges in different parts of country. He was the first acting president of the Society of Indoor Air Quality in India and also helped in creating a Forum (Forum for Air Quality in India) of subject matter experts of Air Pollution.
Sachin remember the days when investor used to appreciate the idea but were convinced that in India people will take 15 years to understand the problem of Air Pollution but contrary to their perception YOGA receives many calls every day from all over India asking for suggestions to fight with air pollution. YOGA has developed more than 10,000 personalized breathing zones. Most of the clients are Expats living in India, HNIs, Asthma Patients, MNCs and Hotels.
YOGA abiding to its vow of reducing indoor air pollution brings innovative solution specifically for organizations in Gurgaon/Delhi like Air-Barter Service (Polluorbers against newspaper scrap), Gift some Air (Tabletop beautiful Polluorbers with personalized messages) and Air on rent (Your Green Area on monthly rent).
Also YOGA is engaged in development of low cost yet effective air purifier that can reach masses at a very economical price.
If you want to know more about it check facebook page or visit the website www.yourowngreenarea.com.
It’s time we help organization like YOGA to help in its commitment to help your lungs breathe clean air for healthy life.